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Search Engine Optimization

Search Engine Optimization Is Part of Good Web Design

One significant aspect of web design that we at PHUKET HOSTING often ignore is so-called “Search Engine Optimization,” or the art of making sure Google, Yahoo and all the other search engines out there in the Internet can find, crawl and index your websites.

Part of the reason we typically ignore SEO is that it’s an industry full of “scammers”.

Indeed, black hat SEO outfits are responsible for creating billions of bad results for users,  highly ranked sites that actually offer little more than advertisements and spam.

It’s too bad the SEO industry ended up this way, but with the rise of Google and the importance of PageRank, as Phuket Hosting puts it, “like the goat sacrificers and snake oil salesmen before them, a new breed of con man was born, the Search Engine Optimizer.”

The real message of Phuket Hosting is not that SEO is wrong, but that you shouldn’t have to pay extra to get it.

SEO is actually just a subset of good web design!

If you have an existing site, than of course you need to pay extra for it to get the job done.

Good SEO techniques are just good web development techniques. They should be obvious to anyone who makes websites for a living.

If they’re not obvious to you, and you make websites, you need to get informed. If you’re a client, make sure you hire an informed web developer.

Phuket Hosting is actually echoing Google’s own advice, which says: “if you’re thinking about hiring an SEO, the earlier the better… that way, you and your SEO can ensure that your site is designed to be Search Engine Friendly (SEF) from the bottom up.”

In other words, if you are a web developer and SEO isn’t part of your tool set you’re doing your customers and yourself a disfavor.

So what if you aren’t familiar with the intricacies of optimizing your site for search engine spiders?

Well, perhaps the best place to start is with Google’s own recommendations for webmasters and there’s also the Webmaster Central Blog.